One of the challenges faced by marketers and designers while creating videos with text is how the text layer remains agnostic of media timeline changes like trimming, swapping and deleting media.
Why this is a challenge
While editing text-based marketing and social media videos, you might have put a lot of effort into adding engaging text animation overlays on top of the video and also time them to perfection with all the media behind text on the timeline! And then you realise you had to make a small change in the media timeline and all hell breaks loose. You are then expected to painstakingly rearrange all the text and image overlays to sync them again with the now revised clips positions on the media timeline. This was never addressed well in video editors since the editor tools were not originally built for text-heavy video needs.
Introducing text and media sync!
We understood this pain point by talking to our creators on Typito and it was pretty real! So after having many customer conversations and trying out different ways to tackle this issue, we've taken (read: launched) our first stab at solving the text-media sync problem. Let me take you through how it works:
- Enable text and media sync: The first step would be to ensure that the text - media sync option is enabled. You can do it by going to the Media tab on the left panel. Here's where you can find it:
Note: This option is disabled by default. You can choose to enable it with one click.
2. Keep calm and edit the video in which ever order you want: Previously you had to be very conscious about ensuring all the media editing was complete before adding text. The reason, as I explained above, is simply the amount of work you'd have to do moving all the overlays if you happen to do a small media timeline edit later on. With text-media sync enabled you don't have to worry about that. Let me take you through some use-cases. Let's say your media and overlay timeline looks like this (I've added text of different color codes to make the impact of text-media sync easy to understand):
Case 1: You want to swap clip 1 and 2 while retaining the text positions with respect to the media behind them. Your swap would now look like this:
Case 2: You want to now trim the first image (clip) on the timeline to 2 seconds from 4 seconds while maintaining the text-media sync intact.
As you can notice, the subsequent text overlays move in sync with the media while the first overlay is retained with all its properties. It's upto you to modify that overlay to suit the new scheme of timeline.
Case 3: You want to delete the 2nd clip and ensure that the subsequent text-media sync is not disturbed.
As you can see, we ensure that that clips 3, 4 and 5 and their text overlays remain in sync. We don't delete the red overlay that was on top of the deleted clip 2 so that you can decide to keep it the way you want on the timeline now.
I hope this explains how the text-media sync feature helps.
Note: Anytime you feel like not maintaining the text-media sync, you can always disable the feature for as much time as you want. You can do it by disabling the option in the Media tab on the left panel. This might be helpful if your video project doesn't require text and video / image (behind the text) to be in sync.